Norwegian Lab Subscription
Trap Exposed

How It Works

Norwegian Lab operates through multiple websites including norwegianlab.com, norwegianlab.no, norwegianlab.se, norwegianlab.de, and norwegianlab.nl. Here's how the trap works:

1. Step 1: The Ad You scroll past a social media ad offering a cheap supplement trial pack. It prominently states "no binding period." The price is low, the branding looks professional.
2. Step 2: The Hidden Terms You complete the order. According to multiple customer complaints and the investigation by Norwegian newspaper Østlandets Blad, the checkout page never clearly discloses that this is a subscription. The terms are buried or absent.
3. Step 3: The Trial Arrives A small package shows up. Everything seems normal. You think it was a one-time purchase.
4. Step 4: The Trap Springs Weeks later, more products arrive unrequested — with an invoice for ~1,190 NOK ($110). You are told you entered a 4-month subscription you never agreed to.
5. Step 5: Debt Collection Intimidation Unpaid invoices are rapidly escalated to inkasso (debt collection). Forbruker Europa confirms this is a deliberate intimidation tactic to coerce payment.
6. Step 6: The Stonewall Their website lacks a clear phone number. Email responses reportedly dismiss all complaints and insist payment is owed.

Official Warnings

The Trustpilot Problem

Norwegian Lab's Trustpilot page is being artificially inflated. Multiple review analysis platforms and independent observers have identified clear patterns of bot-generated positive reviews — fake 5-star reviews with generic text, zero detail, and suspiciously clustered posting times. This is a textbook reputation-laundering operation: drown real complaints under a flood of fake praise.

Despite the volume of documented complaints from official consumer agencies like Forbruker Europa, the Danish Consumer Ombudsman, and multiple Norwegian newspapers, their Trustpilot rating remains suspiciously and disproportionately high.

What you should do: Trustpilot's integrity team actively investigates manipulated review campaigns. Report the fake reviews now by visiting their Trustpilot page, clicking the flag icon on suspicious reviews, or using Trustpilot's whistleblower form. The more reports they receive, the faster they act. Companies caught faking reviews face public consumer alerts posted directly on their Trustpilot profile.

Who Runs Norwegian Lab

Norwegian Lab AS (Org. 922 766 533) is a publicly registered company in Norway. All of this information is sourced from the Brønnøysund Register Centre (brreg.no):

Direct Ownership

The Ownership Chain

Registered address: Sommerrogata 15, 0255 Oslo · Phone: +47 37 40 84 27 · Auditor: Ernst & Young AS · 30 employees

The Numbers

Why It's Illegal

• Norwegian Law

  Markedsføringsloven §6-8 prohibits aggressive commercial practices. §7-2 prohibits misleading omissions. Hiding subscription terms violates both.

• EU Law

  Consumer Rights Directive (2011/83/EU) requires clear pre-contractual disclosure. Unfair Commercial Practices Directive (2005/29/EC) categorizes hidden subscriptions as unfair.

What To Do

1. Do Not Pay — Know Your Rights Do not be intimidated by debt collection notices (inkassovarsel). If the subscription was not clearly disclosed when you ordered, you are not legally bound by any contract. Forbruker Europa explicitly advises: "Ikke la deg skremme av inkassokravet." Under Norwegian law, a contract formed through misleading omissions is not enforceable. Send a written dispute to the debt collection agency as well as Norwegian Lab — the agency is legally required to pause collection once a dispute is filed.
2. Collect Your Evidence Screenshot the original ad if you can find it (check your browser history or Facebook/Instagram ad library). Save all emails, invoices, and debt collection letters. Take photos of any products received. Write down dates: when you ordered, when the trial arrived, when unsolicited products showed up. This timeline will be crucial if you escalate to authorities.
3. Send a Written Dispute to Norwegian Lab Email them stating you dispute all charges. Demand written confirmation of cancellation. Reference the Norwegian Marketing Control Act (markedsføringsloven §§6-8 and 7-2) and the EU Consumer Rights Directive. Keep it factual. Do not acknowledge any debt. A template is provided below.
4. Contact Forbruker Europa for Free Mediation Forbruker Europa (forbrukereuropa.no) provides free template letters and cross-border mediation services. They have already investigated Norwegian Lab and are familiar with their tactics. This gives your complaint weight. If you're in an EU/EEA country, they can coordinate with your national consumer authority.
5. File an Official Complaint With Forbrukertilsynet The Norwegian Consumer Authority (forbrukertilsynet.no) enforces the Marketing Control Act. They can issue fines to companies that violate the law. File your complaint online. Include all your evidence. The more complaints they receive, the more likely enforcement action becomes. This is the single most impactful action you can take.
6. Initiate a Bank Chargeback Contact your bank or credit card provider. State that you were enrolled in a subscription without consent — this is an unauthorized recurring transaction (reason code 4841 for Visa, 4834 for Mastercard). Most cards give you 120 days to dispute. If your bank pushes back, escalate to a supervisor and reference EU Payment Services Directive (PSD2) consumer protections.
7. Report to Your National Consumer Authority If you're outside Norway, file with your own national consumer protection agency. The Danish Forbrugerombudsmand has already received multiple complaints. Filing in your home country builds the international record and can trigger coordinated EU enforcement through the CPC Network (Consumer Protection Cooperation).
8. Warn Others Publicly Leave a review on Trustpilot (even if they're botting — real reviews still help). Post on Reddit (r/Norway, r/Scams, r/Denmark). Share your experience on consumer forums. Every public review creates an additional search result warning the next potential victim. Tag @ForbrukerEuropa and @Forbrukertilsynet on social media if you share there.
9. Consider Formal Legal Action For amounts above ~5,000 NOK, consider small claims court (forliksrådet in Norway). Forbruker Europa can advise on the correct venue for cross-border cases. Under EU small claims procedure (Regulation 861/2007), you can file in your home country even against a Norwegian company. Group complaints carry more weight — coordinate with other victims if possible.

Dispute Letter

Visit Forbruker Europa File With Forbrukertilsynet